Evaluation Tools

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Evaluation Tools

  • Quantitative - Tools used to measure how many, how much, how big and so on.
  • Qualitative - Tools used to measure things like awareness, attitude, appreciation characteristics and qualities.

Marketing Analytics Tools

Tools that collect and measure marketing data used to improve performance. Could be used to improve the performance of a website, app, etc

Search analytics

The use of data to research particular customer interactions. It is used by website owners to review their performance on search engines and improve their presence. 

Social Media analytics

This is the reviewing of data in relation to social media conversations -  what the conversations mean and how they can be used. This enables businesses to look at how their social media activities have influenced their business results.

Financial analytical tools

These are used to evaluate and interpret an organisation's financial status, and are an efficient way to ensure the organisation receives a good level of profit for the investments it makes. Financial analytical tools can also be used to extract and analyse internal and external information relating to the business. These tools can be used to support a SWOT analysis 

Reporting tools

There are several types of reporting tools, for example dashboard software, data visualization software, scoreboard tools and of course report writers.
  • Dashboard software was discussed previously and basically enables an organization to produce critical reports that are important to the successful functioning of the business.
  • Visualization software converts data into a visual representation that is easier for readers to understand.
  • Scorecarding relates to performance data and therefore identifies the high achievers
  • Report Writers are software that enable a person to create various styles of reports in real time for businesses that have constantly changing needs

Data Mining

Data mining is a process used to analyse big sets of scattered data, to make sense of it and convert it to useful information. It does this by looking for anomalies, patterns or correlations in order to produce informative models.
  • Tracking patterns - Recognizing patterns in the data set
  • Classification - Categorizing the attributes of the data allowing you to draw conclusions from the results
  • Association - Looking for the correlation between one set of attributes and another set of attributes e.g. people who bought a specific product also bought another product at the same time.
  • Anomaly/outlier detection - If there is a sudden unusual spike in the data set, it would need to be investigated to establish the reason.
  • Clustering - This is similar to classification but is where sets of data are grouped based on their similarities
  • Prediction - Modelling the data can help an organization identify historical trends which can help to make accurate future predictions.

Communication tools and technologies

Intranet

These are private, secured networks. They are used to share information within an organisation. Intranets are used to communicate, collaborate and share documents between people within the organisation. They are useful because they enable the staff to work together regardless of their geographical location.

Shared workspaces 

These are workstations that are accessed by remote employees, freelancers, consultants and anyone else who does not have an office space.
  • Virtual and collaborative - These are environments that virtual workers use to communicate in real time.
  • Virtual and shared - This is a simulated environment where colleagues can share information
  • Physical and Collaborative - These are shared workspaces/co-working spaces that are created in a office, allowing employees to work more closely together.
  • Physical and shared - This involves spaces that are shared and used by multiple people but on an individual basis. 

Shared documents

Document sharing is literally what it says - to share one or more documents with other people. It allows two or more people to use the internet or a piece of software to access a document at the same time.

Discussion threads

Discussion threads sometimes referred to as topic threads or threaded discussions.

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