Homework due 7/3/25

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Amazon

Data that will be held by Amazon on there customers:
  • Name 
  • Date of birth
  • Payment information
  • Password 
  • Email
  • Purchasing habits
  • Recent Purchases
The impact on the consumer would be that the retailer would have access to a lot of there personal date depending on how often they use the service and how much information they give to the retailer. The retailer would have more data points to suggest new products and keep the consumer on the website. It would also mean that the data held on the user must be held securely and properly to abide by the law.

If there was a data breach at amazon this would cause all of that data to be exposed not only making them liable to be sued but also depending on how well they secured the data, they could also be legally challenged for it under GDPR. The impact of this would mean that users Passwords, Emails and Purchasing habits would be leaked and available for malicious actors to use. 

The impact on the retailer if a data breach happened would mean they would have to do damage control.

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