Evaluation Tools
Evaluation Tools Quantitative - Tools used to measure how many, how much, how big and so on. Qualitative - Tools used to measure things like awareness, attitude, appreciation characteristics and qualities. Marketing Analytics Tools Tools that collect and measure marketing data used to improve performance. Could be used to improve the performance of a website, app, etc Search analytics The use of data to research particular customer interactions. It is used by website owners to review their performance on search engines and improve their presence. Social Media analytics This is the reviewing of data in relation to social media conversations - what the conversations mean and how they can be used. This enables businesses to look at how their social media activities have influenced their business results. Financial analytical tools These are used to evaluate and interpret an organisation's financial status, and are an efficient way to ensure the organisation receives a good leve...